How to
Get MORE People to Say “YES”
Use AI + Behavior Science to gain a competitive advantage
If you’ve ever wondered why so many people look but don’t buy…
why your ads get clicks but not customers…
why your funnel feels like a leaky bucket…
…you’re about to discover a better way.
Marketing Reimagined
By using AI and the science of human decision-making, you get a competitive advantage that turns your marketing into a predictable engine for growth.
When you don’t understand how people make decisions, you can’t influence them.
And if you can’t influence them, you can’t make sales.
What if you could shape those decisions… and sway more buyers your way?
That’s where decision design comes in. It’s a science-based process built on buyer psychology and amplified by AI — that shows you what to say, when to say it, and how to say it… so more people say YES.
No guesswork. No wasted ad spend. No more hoping this time your funnel will work.
What If You Could Predict Which Prospects Will Buy Before You Spend a Dollar on Ads?
That’s why I created ChoiceCraft, so you can:
Know why people aren’t buying — and how to fix it
Stop wasting money on copy and campaigns that don’t convert
See sales coming in with quiet predictability
Best of all, you’ll have a system you can use forever — for any offer, any launch, any campaign. We show you what works—then use AI to increase sales, conversions and clients.
ACE Marketing & Amplify Your Results
ACE Marketing with AI Masterclass
Struggling with digital marketing? Overwhelmed with the idea of having to create tons of content to post on social media? Artificial intelligence (AI) can help simplify your marketing tasks - research, copywriting, image creation, project planning, etc.
Take this 90-minute masterclass to create a high-converting funnel asset to attract your ideal client.
Influence Rx
Have you ever asked, “why isn’t this working?” Now you have the opportunity to get the answer. You bring us your broken funnel, underperforming sales page, offer or ad — and we’ll analyze it and apply behavior science principles to fix it. Explore how you can persuade with purpose. Perform with precision.
Take this workshop to diagnose your conversion bottleneck and walk away with a prescription to convert more prospects to buyers.
Browser-to-Buyer Blueprint
63% of shopping journeys start online (Think with Google). Design an online experience that captures your ideal client's attention and converts that browser (prospect) to a buyer. Discover how you can turn behavioral science insights into AI-optimized, high-converting campaigns.
Learn how to create a predictable, repeatable digital experiences that guide prospects to say “Yes”.
About Us
Get the Competitive Edge to Grow Your Business
The Marketing Edge Academy is an education company that elevates
the skills of entrepreneurs and marketers who want to convert more prospects to clients and get better marketing results. We teach you how buyers think so you can guide their behavior to achieve your desired result. You can choose an online course, participate in a sprint, enroll in a coaching program, or attend an implementation intensive. We’re here to help you get the marketing edge.
When you understand how people make decisions, you can craft messaging, build irresistible offers and create a customer experience through journey mapping that gets people to take action. The Marketing Edge Academy courses leverage behavior design, consumer and media psychology principles along with AI to help you close more deals and get more clients.
Why This Works
(When So Much Marketing Advice Fails)
Because we don’t just teach tactics. We show you how to shape human behavior with science-based principles that never change. Your messaging, targeting, and offers — optimized by combining the power of AI + behavior design.
When You Guide Buyer Decisions, You Can Almost Predict the Outcome
Get in touch with us
To get more information about one of our courses, programs or workshops, please feel free to contact us. We are here to help you.
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Learn how buyers think so you can guide their behavior to achieve your desired result. Discover the secret to convert more prospects to clients and get better marketing results.
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